[野村綜合研究所][御宅族的經濟學定義]御宅族不是什麼沒女朋友...只看動漫畫...玩遊戲!!!
http://www.nri.co.jp/english/news/2005/051006.html
請看看人家什麼叫專業!!!
御宅族不是什麼沒女朋友...只看動漫畫...玩遊戲!!!
而是只要知識水平狂熱情度在該領域到達差不多頂峰就是御宅族
Audio-visual equipment
Mobile IT equipment 都是御宅的專業
不要老是說人米蟲
老是說是對社會無貢獻
October 6, 2005
Nomura Research Institute, Ltd.
Nomura Research Institute, Ltd. (NRI: Tokyo; Akihisa Fujinuma, President, CEO & COO) conducted a survey on the actual conditions and business value of the domestic enthusiast consumer group (known as otaku) in 12 major fields, including animation and comics. The survey was based on the responses received from an Internet questionnaire (conducted in August 2004, with a survey sample of 10,003), which was used to analyze the market scale of the otaku group. The survey showed that there are a total of 1.72 million otaku in 12 different fields, and that the combined market scale of the group is approximately ￥411 billion (See Reference below). NRI also proposes the classification of the otaku group into five types, compiled taking into account six factors that affect the unique consumption behavior and psychology of otaku. This will provide a method to create corporate marketing, product development activities and industrial lifecycles, based on these unique behavioral aspects.
Estimates concerning the enthusiast consumer group market scale
in 12 major domestic fields (2004)
Field Population (*1) Market Scale (*2)
Comics 350,000 ￥ 83 billion
Animation 110,000 ￥ 20 billion
Idols (*3) 280,000 ￥ 61 billion
Games 160,000 ￥ 21 billion
PC assembly 190,000 ￥ 36 billion
Audio-visual equipment 60,000 ￥ 12 billion
Mobile IT equipment 70,000 ￥ 8 billion
Autos 140,000 ￥ 54 billion
Travel 250,000 ￥ 81 billion
Fashion 40,000 ￥ 13 billion
Cameras 50,000 ￥ 18 billion
Railways 20,000 ￥ 4 billion
Total 1.72 million ￥ 411 billion
御宅族的市場04年已高達411億日元
(*1) Given that there are population overlaps in each field, the total given here is cumulative.
(*2) Estimated from industry interviews and other research, based on the average per capita monthly consumption that was deduced as a result of the NRI Internet-based questionnaire.
(*3) Show business personalities or TV Star
個人情報:現在的2007年早就已經超過4100憶,現在已我所知已過5000憶的紀錄
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本帖最後由 威力啤酒 於 2007-9-5 16:19 編輯 ]
